Daily vitamins · United States
Every number on the panel is a promise.
A short range of daily vitamins with every ingredient printed at the dose it is actually there in. No blends, no hidden quantities, nothing you need a magnifying glass to find.
What we stand on
Four things we won't trade away.
No proprietary blends
Tested by someone else
A short range
Inside the capsule
Schematic · not to scale
- ShellVegetarian, gelatin-free
- ActivesAt the stated dose, no blends
- ExcipientsDisclosed, not hidden
- TestingEvery batch, independent laboratory
Why we're building it
The label should be the most interesting thing on the bottle.
The supplement aisle runs on vagueness — blends without doses, claims without sources, packaging that says a great deal and discloses very little. There is a straightforward business in doing the opposite, and that is the whole of the idea.
The range at launch
I
In formulation
The first product. Named and detailed here once the formula is settled.
II
Planned
A second daily formula, following the first by a short interval.
III
Open
We would rather leave this empty than fill it for the sake of a fuller shelf.
Launch
We open .
No countdown, no waitlist theatre. Write to us and we'll send one message when the first product is on sale — and nothing in between.
Email usGet in touch